Brands/RMS Beauty
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Brand Profile

RMS Beauty

RMS Beauty is a clean beauty brand founded in 2009 by makeup artist Rose-Marie Swift, offering makeup and skincare products formulated with raw, food grade, organic, wildcrafted, and natural ingredients. The brand positions itself as a pioneer of the clean beauty movement, emphasizing skin-loving ingredients free from parabens, synthetic fragrances, GMOs, sulfates, phthalates, and talc. Their sustainability ethos centers on ingredient transparency, cruelty-free practices, and a stated commitment to a more sustainable future, including a first refillable product.

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Brand Score

28

/100

Needs Improvement

8

Products

0

Certifications

28

Avg Product Score

Sustainability Score

Scored across four dimensions — materials, circularity, supply chain, and packaging — each worth 25 points.

28/100
Needs ImprovementBrand Score

No products yet — score breakdown will appear once products are added.

Why this score?

RMS Beauty has an overall sustainability score of 28/100, based on publicly available information about their materials, manufacturing, and packaging practices.

The brand score reflects overall company sustainability — including mission, supply chain transparency, certifications, and business practices. Individual product scores reflect the specific materials, packaging, and circularity of each item.

Why do brand and product scores differ?

Brand scores and product scores measure different things. A brand can have strong overall sustainability practices while individual products vary based on specific materials and manufacturing processes. This transparency is intentional — we believe honest scoring builds more trust than inflated numbers.

Products by RMS Beauty

8 products

Each product is independently scored across materials, circularity, supply chain, and packaging. Scores may vary across products depending on specific materials used.